In the past, if you wanted to sell or rent a house, you simply put an ad in the newspaper. Today, things are different. Real estate portals, Facebook ads and groups are the modern ways to sell your property. But which of these numerous platforms is best suited for you?
Immobilienscout24 is probably the best known of the real estate portals on the internet. Accordingly, most tenants and buyers are on the move here. This has its advantages and disadvantages. In times when demand is much higher than supply, choosing a less well-known portal can lead to a deliberate selection. In addition, different platforms take different prices for an advertisement. So before you decide on one, it pays to compare prices. Which portal ultimately offers the best price-performance ratio also depends on the duration of the advertisement and other services offered.
An interesting alternative to portals specifically focused on real estate can be Facebook ads and posts in groups. Posting in a suitable group is even free of charge. There are many groups in the social network that are intended for exactly this purpose. This type of advertising is particularly suitable if you want to rent out. If, on the other hand, you are selling your property, then a Facebook ad is probably the more interesting version. Here you don't have to spend a high budget and you can define a specific target group by filtering by interests, for example. However, you are not allowed to select by age, origin or gender. This is Facebook's way of preventing discrimination.
If you have decided to rent or sell with an estate agent, he or she can take over the advertising of your property on Facebook for you. This way you won't receive countless enquiries on your private profile either. The agent will also share your offer on his own website and Facebook page and thus reach additional interested parties.
Are you unsure which platform best suits your property? We will be happy to advise you.
Photo: christin-hume
