First impressions count. In view of the high demand, many think that their property will sell or rent quickly even with bad photos. However, bad photos often lead to unnecessary viewings, where prospective buyers say: "I imagined that differently". And you will also be better able to push through the price of the property when selling it if the positive impression from the photos is confirmed on site. Rule of thumb: The better the photos, the easier it is for prospective buyers to decide whether your property is suitable for them.
We know it from the advertising and food industry: less is often more. Photos of real estate work better if they give a "tidy" impression. If rooms are cluttered, it disturbs the prospective buyer's imagination and makes it difficult for him to see his future home. Experts advise: If you take photos of furnished rooms or garden and yard, they should be "depersonalised". In other words, private items such as clothes, toothbrushes, lawnmowers or the like should not be visible in the picture. It is advisable to take test photos in order to discover such disturbing little things.
Bright rooms are equally important for convincing real estate photos. Drawn curtains or blinds as well as backlighting darken rooms and exterior views of a property. Bright rooms are more inviting. However, if the blazing sun shines into the room, photos will be overexposed. Therefore, it makes sense to time exactly when ideal light prevails. In such cases, however, curtains or blinds can be used to provide optimal light. With a professional camera, the amount of light can be regulated via the aperture and the shutter speed.
A good photo of your property also depends on the perspective. If it is chosen incorrectly, the house or rooms can appear distorted or the proportions wrong. If a room looks smaller than it actually is, potential buyers can be put off. The lens also plays a role here. If you want to get as much space as possible in the photo, wide-angle lenses make sense. However, a wide-angle lens can also make rooms look too big. This can lead to unnecessary viewings where prospective buyers find that your property is too small for them after all. It is also important to make sure that no lines fall. This leads to distortions of space. To get straight lines, for example at the corners of walls, doors or windows, the camera should be held straight. It is advisable to take the photo from a height of about one metre.
If, in the end, small details in the photo are still not right, they can be slightly reworked. If lines are not perpendicular, you can adjust, rectify and straighten the picture a little. You can also slightly increase the brightness and contrast of photos that are too dark. But be careful not to overdo it with the enhancement. If prospective buyers see that the photo is too heavily edited, they might become sceptical.
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Photo: KatarzynaBialasiewicz
