With a professional exposé, the chances of getting a good price can be increased and viewing appointments can be saved. Private sellers often miss out on money because they fail to reach potential buyers due to errors in the exposé. Use the following tips to create your perfect exposé.
If you have not commissioned an estate agent to sell your heritage property, but feel up to this project yourself - perhaps due to your own professional experience in business life - you should start with the design of a successful exposé. Visual aspects play a major role here, because the first impression is made by the eye. And that depends on a good layout and good photos of your property. In addition, the information about the property is of course important. The more informative these are, the more questions the potential buyer will already have answered before the viewing and may also decide whether the potential buyer is interested in your property or not. Even if many owners associate close feelings with their home after living in it for decades in some cases, these are completely uninteresting to prospective buyers. Potential buyers are more interested in the location of the property, how many square metres are available for living and whether it has a garage.
Before you create your exposé, you should consider which target group you are addressing with your property. What is important to this target group? How can you address them most successfully? Then you should design the layout of the exposé. DIN A4 is the usual format. It should be clearly structured and easy to read. Limit yourself to the essentials. Key points are well suited for this.
You should make clear the advantages of your property over other properties: is there a special view, is the house in a very nice location, is it particularly old, does it have special structural features?
Your exposé should contain the following:
- Property description: Type of building, year of construction, number of rooms, living space calculation, type of heating, balcony, size of property, cellar, attic, garage or parking space.
- Condition of the property: When was it renovated or refurbished?
- Energy certificate (if the energy certificate is not submitted, submitted too late or incomplete, a fine of up to 15,000 euros may be imposed)
- Floor plan, site plan
- Description of surroundings: urban/rural, economic situation of the surrounding area, transport links, shopping facilities, schools, kindergartens.
- Service charges, desired selling price - is this negotiable?
- When will the property be available?
- As far as available: Valuation of the property by an independent expert
- Photos of each room, exterior view
- Possible viewing dates
- Contact information
This is how your exposé should be structured:
The contents should be arranged logically and clearly. Start with the detailed object description. This should be followed by photos with picture descriptions. First exterior views, then interior views. This should be followed by a floor plan, a site plan and, if possible, an aerial view.
The essential data should be summarised again at the end of the exposé. Possible viewing appointments should also be listed there. A possible buyer's commission, other costs and information on liability should also appear there. Finally, the complete address of the property and your contact details should be included.
If all these tips are followed when creating the exposé, your beloved property is sure to make a good first impression on its potential new owners. And maybe even love at first sight will happen just by looking at your exposé.
Do you have any questions about creating an exposé? Contact us without any obligation. We will be happy to advise you.
Photo: bykac
