No question: digitalisation has many advantages and speeds up many processes. But in many areas, people achieve significantly better results than fully automated processes and artificial intelligence. For example, in the sale of real estate.
In the past, people who wanted to travel from A to B bought a ticket at the SBB counter. Today, most travellers download their ticket to their smartphone. There's no question about it: digitalisation has made a lot of things easier. And cheaper. Anyone who wants to sell a house or a flat today therefore asks the legitimate question: "Should I work with a traditional estate agent at all? After all, many properties in Switzerland are selling like hot cakes. Surely you can save yourself the fee for a traditional estate agent?" Especially if you can sell your house or flat via a digital provider at a fixed price.
Anyone who saves on the estate agent when selling a house is saving in the wrong place. And at the end of the day, you don't have more in your account. But less.
Why is that?
Online estate agents generate their turnover with mass. Traditional estate agents with class. Or to put it another way: online estate agents show the property to as many people as possible - and hope that someone will bite at some point. Traditional estate agents present the right property to the right person at the right time. So they don't just show the property: they advise. For example, the Hegglin Group can offer potential buyers a mortgage at the best price during the viewing. Which of course massively improves the willingness to buy.
A house or a flat usually only exists once at this time and at this price. Accordingly, it is the gut that decides. And not the head. Of course, you can assess the value of a property with a checklist. But at the end of the day, buying a property is purely a gut decision: Is this house or flat worth the amount I'm asking? When anonymous platforms have long since processed a sale, experienced real estate agents really get going with their knowledge of human nature: they sense exactly with which prospective buyers they score points with which arguments and thus get the maximum for their clients.
Another important advantage: reputable real estate agents personally accompany their clients from the calculation of the fair market price to the transfer of the property at the notary's office. Since most people sell a house or a flat only once in their life, they are glad to have an experienced as well as empathetic professional at their side.
